Speedway changes Local title sponsor for out-of-county Competitor
Placerville Speedway has announced the acquisition of a new title sponsor for the 2014 racing season. The announcement heralds the replacement of Local Business, Red Hawk Casino, for a nearby out-of-county business competitor, Jackson Rancheria Casino. A recent press release from the Speedway reads:
The new Jackson Rancheria Casino Resort, has officially signed with Placerville Speedway to become the premier sponsor for the exciting season ahead at the 46 year-old speedway located on the El Dorado County Fairgrounds in Placerville...
Beginning with the 2014 racing season, Placerville Speedway will carry the Jackson Rancheria Casino brand in all marketing campaigns and the season to come will be bannered at The Jackson Rancheria Casino Resort Championship Racing Season.
Additionally, the new title sponsor will have a presence at various events throughout the racing season, providing outreach and giveaways to spectators and competitors. The partnership is ideal for Jackson Rancheria Casino Resort as well as Placerville Speeedway, which draws many fans from the south end of El Dorado County and Amador County...
Last year the Speedway announced:
When the 2013 edition of the Red Hawk Casino Championship racing series kicks off at the El Dorado County Fairgrounds in a few weeks, Placerville Speedway will be celebrating its fifth anniversary under the generous sponsorship of Red Hawk Casino.
Handy Racing Promotions, the promoters of Placerville Speedway, is grateful for its continued relationship with Red Hawk Casino. The casino's contribution has been vital in the track's success over the past four years and they are proud to carry this strong partnership into its fifth consecutive year.
Shortly after Red Hawk Casino opened its doors, they joined with Placerville Speedway with a contribution that succeed most others. The title sponsorship has brought upgrades to the racing facility, including the addition of a long awaited electronic scoreboard that is integrated with the track's state of the art electronic scoring system. Prior to the generous sponsorship, Placerville was one of few motor sports facilities lacking in such amenities.
How fast things change. One may have to wait until racing season starts to see if Red Hawk's name is on the highly touted electronic scoreboard, or will it be Red Hawk' Casino's nearest business competition.
Time will tell if the change of top sponsor's will be accepted by local race fan's or will it be seen as a sell-out of the local community for big corporate dollars.