Tahoe Expo looks to spur deeper love of the lake
The Lake Tahoe region has a seemingly endless variety of recreation, activity and history, and one event this weekend will highlight the lake’s uniqueness while encouraging stewardship over the Jewel of the Sierra.
The Tahoe Geotourism Expo, now in its third year, is centered around experiencing the area while doing no harm. The expo uses the “8 Worlds of Tahoe” — sky, water, plant, land, wildlife, community culture and heritage — to connect people to the lake while also entertaining them.
“The goal of the Tahoe Expo is to build a sustainable and prosperous future for the region by harmonizing tourism with the natural environment,” according to the expo’s website. “The Expo features local expertise to welcome and host you to life-changing adventures and the businesses who incorporate sustainability as part of their business model.
“When ‘conservation becomes cool’ … ‘preservation will become profitable’ as visitors have more reasons to stay longer, return sooner and share stories that inspire others to join in the experience,” organizers continue. “This will shift Tahoe’s tourism industry to a stewardship model that includes four seasons of enriching and unique experiences that will support long-term holistic prosperity while achieving 100 feet of Lake Tahoe water clarity.”
Expo experiences are conducted through a series of “tracks,” adventures that entail everything from bird watching to mountain bike riding.
Each of the tracks is ...