Tahoe area's Sugar Bowl ski resort making $20M upgrade
After two consecutive winters of sub-par snow conditions, skiers and snowboarders across the Reno-Tahoe area are holding out for some heavy snowfall for the 2013-14 ski season.
Sugar Bowl is waiting alongside everyone else, although it might be a bit more anticipatory than most. As winter approaches, so does completion of $20 million in renovations.
While ski resorts have been expanding over the past decade, such as Vail Resorts’ multimillion-dollar efforts after buying Heavenly Mountain Resort and Northstar California, it is rare to see a resort do what Sugar Bowl is doing, said David Bunker of the Abbi Agency, the company in charge of public relations for the mountain.
“New lifts that also access new terrain are few and far in the Tahoe ski industry,” Bunker said. “You can look back through the last decade or more and see it’s very unusual to have a new lift access new terrain.”
Season passes are already on sale. Bunker said he couldn’t answer whether or not day pass prices would be affected by the changes.
The Crow’s Peak chairlift is slated to be open for the 2013-14 ski season.
The lift, being constructed over the summer, will reach to the top of Crow’s Nest Peak, providing better access for the Strawberry Fields runs and two new, groomed runs.
“If you’ve been to Sugar Bowl on a powder day, you know it gets skied out,” Bunker said. “Another piece of groomed access is always welcome.”
Sugar Bowl plans to spend $12 million on a new Sugar Bowl Academy campus, which will accommodate 75 athletes.
“The new campus at Sugar Bowl Resort will definitely put us on par with the best sports academies in the world,” Tracy Keller, head of the Sugar Bowl Ski Team and Academy, said in a statement.
Academy students, homeowners and lodge guests also will be able to use Sport Haus, a new $4.5 million fitness and aquatic center.
“It’ll be used as a training facility for...