Animal Outreach of the Motherlode is 1 of only 2 Nor Cal groups Qualified to Compete for $100k
Valerie Heimerich, Sacramento Pet Rescue Examiner, April 18, 2012
The nonprofit is small and relatively unknown as compared to the Marin Humane Society, the closest competitor by distance to Animal Outreach. Public voting over a 12-day period helped winnow a larger national list down to only 50 groups that are eligible to be in the performance-based competition.
Due to the number of votes received from April 5 to April 16, Animal Outreach placed 4th in the Western states and 15th overall in the country. More than 14,000 votes came in for AO; Marin Humane Society placed 22nd overall with 11,771.
Animal shelters often must operate with too little money, too little time and with too many animals in need. This annual competition offers shelters guidance and innovative ideas about marketing, fundraising and adoption programs. Groups that show significant growth during a 3-month period are eligible for financial awards from $1,000 to $100,000.
So how is such growth measured? Kathy Anderson, AO’s Community Outreach and Operations Manager, says that there are several ways. First, each group must adopt out at least 300 more pets from August to October 2012 than they did during the same period the prior year.
During those three months in ...
- Animal Outreach of the Motherlode
- Low Cost Spay/Neuter Vaccination Clinic & Adoption Center
- 6101 Enterprise Dr.
- Diamond Springs, CA 95619
- (530) 642-2287