Raley's Strike Over, Company in Damage Control, Union Bosses Rest
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It’s unclear how much damage the strike may have done to Raley’s. The 77-year-old grocery chain faces a serious competitive threat from big-box stores and nonunion chains like Nugget. Some experts have said that once it reaches a deal with its unions, the company must reinvent itself to survive.
When the strike of Raley’s Inc. ended after nine days, the supermarket chain quickly got a new commercial on the air and a chief of the union finally got some sleep.
Right after Raley’s and the United Food and Commercial Workers reached a tentative agreement on Tuesday, Raley’s in-house marketing team and the executive team jumped on an action plan to develop and produce a new TV commercial. It was on air by Wednesday morning, Raley’s spokesman ...
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