California Wine Industry Strong Despite Grape, Labor Shortages
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“Industry leaders agree that while the somewhat giddy wine-buying days of 2006 and 2007 are not likely to return in the near future, there remains a strong and growing consumer base for California wines,”
Despite grape and labor shortages, many in the wine industry in California are predicting continued growth and prosperity, according to two surveys by the University of California Davis.
Findings from the surveys of wine executives and winemakers were presented Tuesday at the Wine Industry Financial Symposium in Napa.
“Industry leaders agree that while the somewhat giddy wine-buying days of 2006 and 2007 are not likely to return in the near future, there remains a strong and growing consumer base for California wines,” Robert Smiley, an emeritus professor and former dean of the UC Davis Graduate School of Management, said in a news release.
Savvy consumers have perhaps “reset their wine preferences at lower prices,” and industry executives realize they will need to offer affordable quality and ...
http://www.bizjournals.com/sacramento/news/2012/09/25/california-wine-in...
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