County Provides Buxton Marketing Info to Businesses
El Dorado County Economic Development is providing free customized consumer analytic reports to local businesses.
Virtually every consumer in America leaves a “data trail” wherever they go – when using a credit card, subscribing to a magazine, completing a survey, registering to vote, or changing the channel on cable television. By analyzing the data, it’s possible to understand consumer buying habits and lifestyle preferences, revealing a distinct psychographic profile.
Examples of the information available include the types of magazines and books consumers read, types of websites visited, distances consumers are willing to drive to make a purchase, and the how often they eat out.
This information equips local businesses to specifically tailor their products and services to meet consumer needs. Marketing program waste is eliminated by targeting only those customers who are likely to frequent a business.
“These reports give retailers, hospitality establishments, and other organizations great confidence in their decision making and help ensure they are targeting the correct population in the most cost effective way,” said Kim Kerr, assistant chief administrative officer for El Dorado County.
This database is provided by Buxton, a leader in consumer analytics for the retail industry. Buxton draws from its individual and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the United States.
El Dorado County Economic Development provides business with these free Buxton reports customized to the specific type of business. For more information or to request reports, e-mail firstname.lastname@example.org or call 530-621-5595.